Some fashion magazines like Fashion.com and AskMen and personal pages like Squidoo women fragrance allow us to get information where it's already mashed up in way we can easily feed ourselves with it, and digest it deeply into our stomach.
I represent as certain part of the population which is actually very pleased with it. We want to remain quite fashionable and dress according to society's recommendations, but we hardly want to spend energy and focus on building up a unique flavor. All fragrances smell nice to me, I would buy anything someone would tell me. In that sense, this articles, especially ones combined with a buy-now link.
Some lists like This best skincare products 2011 helped me compile an easy list with several clicks and provided me with items that would keep some grooming. I don't care for specific brands and I don't read the reviews. I'll buy whatever, and I'm proud of it. I can afford it because I know when I am going to buy and I am NOT TEMPTED to buy anything while being online for other purposes.