Showing posts with label website marketing. Show all posts
Showing posts with label website marketing. Show all posts
Tuesday, May 31, 2011
Payoneer and Clickbank
It's been almost a year since ClickBank affiliate network has proudly announced that would start a collaboration with payoneer. It has too long, and many CB affiliates suffer from it! Clickbank follow their own announcement and make it happen. It can help us affiliates and can help clickbank in attracting a far broader audience.
Sunday, February 13, 2011
The JCpenny incident - NYtimes and Google harm JCpenny
The NYtimes published an article about unethical methods of SEO (search engine optimization) and basically called out JCPenny who used such methods.
First off, as an expert in the web marketing industry I have to say: most sites use such methods to increase their visibility. This is nothing unusual, really.
The fact NYTimes decided to call out JCPenny and practically force Google to react seems a bit odd to me. They could have chosen almost any other website on the internet and show it does correlate with Google's webmaster guidance, but they chose JCPenny and even monitored how Google will harm them as a response to the article that was submitted to the head of the spam team Matt Cutts.
My bet is that they hold a secret interest to do so.The big retail stores that compete with JCPenny have probably earned millions just in the last months since JC dropped in ranks. Like always - in business, no one does anyone favors for free.
First off, as an expert in the web marketing industry I have to say: most sites use such methods to increase their visibility. This is nothing unusual, really.
The fact NYTimes decided to call out JCPenny and practically force Google to react seems a bit odd to me. They could have chosen almost any other website on the internet and show it does correlate with Google's webmaster guidance, but they chose JCPenny and even monitored how Google will harm them as a response to the article that was submitted to the head of the spam team Matt Cutts.
My bet is that they hold a secret interest to do so.The big retail stores that compete with JCPenny have probably earned millions just in the last months since JC dropped in ranks. Like always - in business, no one does anyone favors for free.
Is Google buying twitter?
Numerous people that hang around the webmaster world forum have claim that Google is currently "sniffing around" to see if Twitter is up for purchase.
After Orkut has miserably failed (you might have not even heard about it being Google's social network) - they now aim at the world 2nd largest social network and one of the top 5 trafficked sites in the world. This makes perfect sense to me and I concur it would be a wise move upon Google's business development team.
The problem with such move is that Google would integrate social signals from Twitter into the search results, i.e: twits mentioning websites will be counted as links and improve a website's visibility. That is currently being practiced already by Google to some extent, but when they gather the full data from Twitter, results will be changed dramatically. Millions of website owners who have not been focusing on Social media effort will have their assets harmed, at least to some extent, and even if they were doing some Facebook promotions - it will not be credited as much as twitter. That could and should cause an immigration from the love-able and much better Facebook towards dull, uninteresting, Twitter.
After Orkut has miserably failed (you might have not even heard about it being Google's social network) - they now aim at the world 2nd largest social network and one of the top 5 trafficked sites in the world. This makes perfect sense to me and I concur it would be a wise move upon Google's business development team.
The problem with such move is that Google would integrate social signals from Twitter into the search results, i.e: twits mentioning websites will be counted as links and improve a website's visibility. That is currently being practiced already by Google to some extent, but when they gather the full data from Twitter, results will be changed dramatically. Millions of website owners who have not been focusing on Social media effort will have their assets harmed, at least to some extent, and even if they were doing some Facebook promotions - it will not be credited as much as twitter. That could and should cause an immigration from the love-able and much better Facebook towards dull, uninteresting, Twitter.
Monday, January 24, 2011
Free people records search, is that so
http://www.zabasearch.com/ is one of the top ranking sites for public records search terms and that is because of it's age and incredible amount of ingoing links which Google search algorithm counts (the number of referring sites that vouched for website). While in reality this site provide a rather non-existent "free search" and refers users to another website where they have to pay a membership fee for their records search.
Now, I gotta be sincere here. I have site of my own like Public records searches that do request a membership fee (my site is referring to a program with 4 days of REAL free trial, but let's put that aside). I can understand why a company that provides a certain data would require fee for the provided info. I can understand that the company pays $x,xxx per month to a company that supplies the data to it, and there must be some kind of a business model where it's worth the while of the company to provide a certain service.
What I cannot understand or comprehend is why having a deceitful title and description can help the company. Sure, more people click this result in Google expecting to see something which is clearly not there.
This is marketing 101 in my opinion - explain your future users what they are going to get in your website. Don't be subtle and use a very positive adjectives to describe your services but there's no need to promise something which you cannot keep.
Anti Protester.
Now, I gotta be sincere here. I have site of my own like Public records searches that do request a membership fee (my site is referring to a program with 4 days of REAL free trial, but let's put that aside). I can understand why a company that provides a certain data would require fee for the provided info. I can understand that the company pays $x,xxx per month to a company that supplies the data to it, and there must be some kind of a business model where it's worth the while of the company to provide a certain service.
What I cannot understand or comprehend is why having a deceitful title and description can help the company. Sure, more people click this result in Google expecting to see something which is clearly not there.
This is marketing 101 in my opinion - explain your future users what they are going to get in your website. Don't be subtle and use a very positive adjectives to describe your services but there's no need to promise something which you cannot keep.
Anti Protester.
Using English when it's not your mother tongue
Why would someone not use his natural, from-birth, language to convey what he has to say, and instead would revert into the usage of English?
Some Americans, Brits and Aussies find offense when someone is using "their" language for their needs. "Let them use a language that they are completely fluent at", is often used in such debate.
Well, as you might have noticed from the content of this blog, I don't possess of perfect English. I try to perfect it from day to day but it would still never be quite the same where the daily usage is of another language (won't tell you where I'm from because then you would assume, wrongly if I may say, that I am biased in my opinions).
I am using English to reach a larger audience. The internet has given us, the artists an opportunity to convey our words to a larger audience, given we are putting the right marketing strategies into being.
I chose English for you, my readers. I come with added values, vast understanding of the online marketing business, been around and know plenty. I come with a platform dear friends, I come with revolutionary ideas and if you don't like it, you can just hop to other great sites that I am fond of, using this ------> sidebar . They all are written by fluent writers, believe me.
Some Americans, Brits and Aussies find offense when someone is using "their" language for their needs. "Let them use a language that they are completely fluent at", is often used in such debate.
Well, as you might have noticed from the content of this blog, I don't possess of perfect English. I try to perfect it from day to day but it would still never be quite the same where the daily usage is of another language (won't tell you where I'm from because then you would assume, wrongly if I may say, that I am biased in my opinions).
I am using English to reach a larger audience. The internet has given us, the artists an opportunity to convey our words to a larger audience, given we are putting the right marketing strategies into being.
I chose English for you, my readers. I come with added values, vast understanding of the online marketing business, been around and know plenty. I come with a platform dear friends, I come with revolutionary ideas and if you don't like it, you can just hop to other great sites that I am fond of, using this ------> sidebar . They all are written by fluent writers, believe me.
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