Sunday, February 13, 2011

The JCpenny incident - NYtimes and Google harm JCpenny

The NYtimes published an article about unethical methods of SEO (search engine optimization) and basically called out JCPenny who used such methods.

First off, as an expert in the web marketing industry I have to say: most sites use such methods to increase their visibility. This is nothing unusual, really.

The fact NYTimes decided to call out JCPenny and practically force Google to react seems a bit odd to me. They could have chosen almost any other website on the internet and show it does correlate with Google's webmaster guidance, but they chose JCPenny and even monitored how Google will harm them as a response to the article that was submitted to the head of the spam team Matt Cutts.

My bet is that they hold a secret interest to do so.The big retail stores that compete with JCPenny have probably earned millions just in the last months since JC dropped in ranks. Like always - in business, no one does anyone favors for free.

Is Google buying twitter?

Numerous people that hang around the webmaster world forum have claim that Google is currently "sniffing around" to see if Twitter is up for purchase.

After Orkut has miserably failed (you might have not even heard about it being Google's social network) - they now aim at the world 2nd largest social network and one of the top 5 trafficked sites in the world. This makes perfect sense to me and I concur it would be a wise move upon Google's business development team.

The problem with such move is that Google would integrate social signals from Twitter into the search results, i.e: twits mentioning websites will be counted as links and improve a website's visibility. That is currently being practiced already by Google to some extent, but when they gather the full data from Twitter, results will be changed dramatically. Millions of website owners who have not been focusing on Social media effort will have their assets harmed, at least to some extent, and even if they were doing some Facebook promotions - it will not be credited as much as twitter. That could and should cause an immigration from the love-able and much better Facebook towards dull, uninteresting, Twitter.

Saturday, February 12, 2011

harassment is no joke

Two days ago I heard a story that kept me up all night. A friend's of mine daughter opened her Facebook account, at the whooping age of 7, and added her classmates and family there. So far so good. It has vastly improved her reading skills and her parents were very pleased she uses the internet for something bit more advanced than "create your online Barbi" apps. After a few days in, she received a message from an adult whom she doesn't know who started interrogating her and trying to acquire some details off of her (these were not disturbing questions in the sexual sense of the word, but still - make you suspect what this 30 year old adult has to do with her).

Her dad called me, the online wise and I referred him to Online reverse trace.info - where you can find someone's details and phone # with a simple search (it involved a few dollars to register there, nothing too expensive when it comes to your daughter's protection anyhow). He found the person, who was foolishly using his real name, and called him by phone - facing him with what he just found. Needless to say, the person had no good explanation, and he was so terrified that he promptly removed her off of his friends list. Problem solved but this still scares the hell outta me.

Tuesday, February 8, 2011

Obama showing how brilliant of a self marketer he is

Obama speaks "openly" in foxnews and showing once again he is the master when it comes to promoting himself and his administration. He has done a bold move, spoke openly and in his usual, charming, manner... once again, you can say a lot about his acts or lack of action as a president but no one will take these skills from him.

Sunday, January 30, 2011

Instability in Egypt

Looks like the veteran president Mubarak is going home or at least is being called by the people of his nation to step off the stage and make room for a new, real democrat (in the sense of being of supporter of Democracy and not being a member of one party or the other).

The thing is that such scenarios are abused by people of interest that have deep rooted desire to reign the country. The ones that fulfill such desires are usually the ones that offer a quick and non realistic solution. The ones that are supposedly representing the nation. Extremist like the national socialist party in Germany of the 1930's, or Muslim extremists in nowadays world (same as happened in Iran).
These are Muslim that will turn away from the states in terms of national affairs, will support terrorism against Israel and wouldn't keep the borders somewhat safe upon their part of it. These are Muslims that use religion as a devastating bargaining chip in the game of politics.

Should anyone interfere with Egypt's domestic affairs - I strongly believe we must, even if we will be acting against the will of the people, which is morally the most important factor there is, we will find ourselves in a world that consists of more blood shed which opposes another human right - the right to live in a peaceful way.

The greater good is just a theoretical, rhetorical term - it's OUR (the western countries residents) good that should come into being right now.

Wednesday, January 26, 2011

The richest nations poverty rate

This great article speaks about the measurements the USA, the world's richest country, used to define poverty. No one seems to find the logical flaw in that statement. The world's richest country in the year of 2011 should be MEASURED by the amount of poverty in it, and not the other way around!
A country that is still in process of regulating a proper health insurance program for its citizens, raises some questions in regards to its advancement.

About the article itself - 70 years ago the world people would've said that in nowadays world poverty exists only in Africa, and not even that since most of the world, including the western world has experienced hunger in some form. Poverty in such form does not exists in the USA, according to my knowledge, but I think the bar should be set at what the average US citizen can afford himself - debts, properties and income should determine poverty and it should be handled in a way it would cease to exist within 5 years, because such things are within the power of the "world's richest nation".

Anti Protester

Website dealing with..

I came across this article about the big brother on bbc and was wondering, what you, the reader, feel about well respected websites (I hope this blog will become one somewhere in time) publishing pieces on... let's just say... minor and shallow issues.

I personally think that major websites should focus on their main core business, or deal with other business that seem a bit more "respectful" or somehow similar in content. If I add gambling posts in my blog, will its prestige wear off to some extent)?

Tuesday, January 25, 2011

Fragrance tips & utilization

Some fashion magazines like Fashion.com and AskMen and personal pages like Squidoo women fragrance allow us to get information where it's already mashed up in way we can easily feed ourselves with it, and digest it deeply into our stomach.

I represent as certain part of the population which is actually very pleased with it. We want to remain quite fashionable and dress according to society's recommendations, but we hardly want to spend energy and focus on building up a unique flavor. All fragrances smell nice to me, I would buy anything someone would tell me. In that sense, this articles, especially ones combined with a buy-now link.

Some lists like This best skincare products 2011 helped me compile an easy list with several clicks and provided me with items that would keep some grooming. I don't care for specific brands and I don't read the reviews. I'll buy whatever, and I'm proud of it. I can afford it because I know when I am going to buy and I am NOT TEMPTED to buy anything while being online for other purposes.


Anti protester

Muslim refugees in Thailand

Cnn reports that there are 67 refugees from Mianamar who arrived by boats to Thailand, claiming they are escaping persecution in their homeland.

Thailand is now in a process of checking how to act according to international rules, but what really happen there? Thailand is far from being a western country, and even those - the US, western Europe and other rich entities around the world refuse to accept immigrants and shows little tolerance towards refugees.

It is a sad fact but countries are still driven from self centered motives and do not provide the proper shelter for the people who need it more than everyone.

Barack Obama's innovative approach on YouTube

US president Barack Obama replies to YouTube.com members' requests and questions on a periodic basis and proves he is truly an innovative and a new president to the US in more than one way. The race and age issues has been spoken of in many occasions already and nothing much has to be said about it, but the approach that he is showing and the fact he is pushing towards a new world of direct communication with the voter proves he is truly a remarkable change from the prior person who held the same position.

I sense this is more of a PR trick than anything else, because thousands of questions are processed into a questionnaire or an interview, and somehow I feel the harsh question that the person typing from home can ask, or claims he can make, will not pass the heavy censorship. So we are getting the same answers we get on TV in a different media.

Is this a marketing approach more than anything else? I surely do think so.

Anti Protester

Russian suicide bomb

The suicide bombing in the Russian airport has been covered from every possible angle during the latest 24h in the media. It's a very sad occasion but unfortunately not rare within Russia, and in general. Suicide bombings are difficult to cope with, hard to avoid and very taxing in terms of damage. Nothing takes more lives than carrying an explosive to a major airport, and thanks god that it wasn't a bigger, or a more powerful, bomb. If there is little to no security in that airport like claimed by experts (where were they before it ticked off? )... it could have been much worse.

The thing is that if you keep the moral aspects aside, and you look at things from the point of view of the oppressed party, the one that feel it has been treated unjustly, and you understand how strong are the motives and how important is the cause, you can almost relate to suicide bombers. From their part it's ALWAYS a wise decision to say something aloud using this life devastating method. Other means aren't quite as useful and not attract the media as quickly.

In order to handle people with extreme point of views, fundamentalists, people who ignore the moral point of view and claim that the cause makes it right, we have to take extreme measures to fight them. They are willing to spare their lives in order make their point, and we have to put such a harsh punishment in such a scenario that would persuade them otherwise.

There's only one soft spot in every man's belly, especially one who feels he is doing something for the good of his family, people or nation. You have to make sure they know that if they do it, their group, their family and their people are going to suffer. A bombing made by Chechnyan groups (it's probably the case) should end up in retaliation of Russia, bombing Chechnya with very little mercy. They should know that bombing 10 Russian citizen equals a retaliation where 1,000 are murdered in return, with the same aggressive, beast-like manner.

It's not just. It's not even close to it. But this is what reality taught us, you can only fight fire with fire.

The Anti Protester